What Type of Paintings Sells in Australia?

When looking for paintings for sale in Australia it is important to be able to identify a quality painting, for sale from a gallery with a strong reputation, who understands the art market and what determines the value of a painting.


The art market has a global turnover of $50-60 billion dollars a year. The ‘primary art market’ consists of new art entering the market for the first time. Most contemporary art enters the primary market where value is speculative in nature. Art that has been sold at least once before forms the ‘secondary art market’. Obviously the primary market price of a work can affect its secondary market value.

Works from the same artist can vary in value due to size, condition and quality or the time at which the work was produced. Subject matter, medium and rarity also affect market demand. Some works can become historically meaningful over time and therefore of more value to museums and collectors.

Historically is it has been the ‘charismatic’ power of artworks (what draws people to want to possess them) that has driven value. ‘Art as a Financial Investment’ by RAJ Campbell, states that there are non-economic value measures such as “Do I like it?” or “Does it speak to me?” that have an economic effect because they become deciding factors in the purchase.

Generally contemporary art is valued by three aspects: Scale (size and level of detail), Intensity (effort) and Medium (quality of materials). Charismatic value can then add to the end market price.

Here are 7 Tips for Art Collecting in Australia:

1. Be inspired

Choose art that excites and inspires you rather than what is fashionable. Then you will enjoy your purchase while its value appreciates.


2. Consider the Provenance

Provenance is insight into the history of an artwork. This includes the date produced, subject matter, authenticity (including signature, title and paperwork) and legitimacy of the artist. It is wise to research the artist, their career and achievements, and their whole body of work.

3. Diversify your collection

You can balance out market fluctuations and spread your risk by building a collection of many artists and works that span different historical times.

4. Ensure Authenticity

A Certificate of Authenticity should be provided with your purchase and ensures its provenance (as mentioned above) for reassurance and insurance. Sometimes there will be a photo of the artist producing the actual work. Correct documentation and provenance increases collectability, desirability and market value.

5. Look for Quality

Paintings, prints and other works must be clearly hand-signed by the artist. For limited edition prints ensure the print is numbered and/or titled. The lower the total number of prints produced the more value it will have.

6. Avoid Prolificacy

An artist can over produce and that can affect long term value. If you want a piece by a prolific artist for your collection then research the period when the artist did their best work and buy from that period. Or request a one-off commission that has meaning to you. A reputable gallery or agent will be able to arrange a commission for you.

7. Use an agent or gallery

Zebra Crossing

Whether you are looking to buy art for pleasure or as an investment consult with someone who understands the range of paintings for sale in Australia. Online art gallery Art to Art provides a one-on-one service where they discuss your investment goals, likes and dislikes and then recommend investment options. Art to Art has an exciting range of emerging and established artists, limited edition prints, original vintage posters, photographs and paintings for sale.



How To Buy Artwork Online in Australia?

Every day more people are discovering Original art and looking to buy artwork online. Online art gallery Art to Art is making it very easy to buy artwork online. Australia is wealthy in the offering of exceptional artists, range of mediums and diversity of choice.

In this interview curator Philippa Demase explains how Art to Art evolved from a hobby to a thriving online business.


“Love and appreciation of art and design has always been central to my life. I love the idea that art can be anything you want it to be as long as it inspires you. I always find it such fun to walk into a home and discover the art and have an experience of – Wow, I didn’t expect to see that but I love it!

My journey to loving Original Art began in the early 1990’s when I cofounded a creative graphic design agency called Paper Stone Scissors (PSS) in Melbourne with well-known clients such as Peter Alexander, Bloom Cosmetics, Chadstone Shopping Centre, Tupperware and The Body Shop. Art directing all their catalogues gave me the confidence to identify the right look and fit, a skill I now use when selecting artists and artworks.

As a hobby I continued to add to my own art collection and then my friends began to ask me for advice. Up very late one night emailing off suggestions, I started thinking that there had to be an easier way. I needed a ‘place’ where I could put all the artworks I liked, that my friends could go to and see if they liked them too? This was the early thinking behind Art to Art.

More than simply helping clients choose art I found I wanted to impart confidence in their own ability. That was how my Art Insitu© service evolved. I would request photos of a client’s blank wall, then use design software to drop in the artworks they liked (plus add a few of my own suggestions) and email it all back to them. Taking their time to decide in the comfort of their own home, how each piece worked amongst their furniture and at the correct scale, took away the guess work and stress, and really made it fun.


In some cases it can take weeks to find the right piece but when it happens it’s an amazing feeling. I’ve learnt from my clients that what is more important than a disconnected art ‘expert’ is a person who loves art and gets what they love, sometimes for reasons they can’t actually explain. The moment when I see in my client that the connection is felt is very special.

I love that Art to Art is helping people become better at defining their own art preferences. I find that many people don’t want to risk choosing the wrong artwork so instead don’t choose at all. For others galleries can appear too intimidating to enter and they don’t appear at all child friendly. Plus who has the time! That’s where Art to Art is perfect.

I think it’s important to keep discovering and presenting new Australian artists that can be overlooked by galleries. I am inspired to think that the perfect artwork for you may be just a few days away.”


Art to Art online gallery offers you an accessible place to buy artwork online Australia wide. Original Art embodies magic and fascination and will give you a lifetime of enjoyment. How you connect to art and how it connects to you is very individual and personal and that still translates when you browse and buy artwork online. Art offers a rich gift of expression that you can go on enjoying forever. There’s nothing quite like it.

Would You Like To Buy Art Online?

Art lovers are discovering that it’s fun to buy art online. Now you can buy original Australian art for your home by browsing the selection made available to you by an online art gallery.



The rise of the curated web store.

Personalised shopping from curated websites is becoming normal due to ease and simplicity. Think about the growth in popularity of sites like Etsy and Pinterest. Curated stores are interesting and they make buying fun again.

In a world where the amount of choices available can be overwhelming, being provided an authentic curated choice of the best art in Australia is a welcome relief.



Traditional retail art galleries are an environment that can be intimidating to the novice art collector, are not at all family friendly and due to limited space, only so many artists can be shown at one time. Then you, the consumer miss out on knowing what diversity in art is actually available.

Thankfully these are all problems solved by an online art gallery such as Art to Art. In this original art web store a growing range of established and emerging Australian artists are displayed side by side, allowing you to contrast and compare, browse and discover and ultimately select a piece you will be sure to love. The search engine of an online art gallery also allows you to search artworks by your budget – another bonus of buying art online.

When you buy original art online there is the convenience of seeing a range of styles available in the one place. In retail galleries you would have to go to one venue for photographs, another place for Aboriginal art, and another gallery to see some abstract acrylic canvases. Who has the time?

Art to Art makes choosing art so easy.

Now you can choose a photograph, a limited edition print, an original vintage poster and a painting all from the one store. You have the peace of mind that each artist has been carefully hand selected to meet the high level criteria of the collection.



Art is created to be enjoyed and Art to Art are inviting you to fall in love with easily accessible original art. The Art Insitu© service helps you compare a selection of works and how they will actually look on your wall, with your furnishings and colour scheme. You simply supply a photo of your room and Art to Art will do the rest.

To provide you with peace of mind, each artwork on display is accompanied with a Certificate of Authenticity as being an original piece or a quality print from a limited edition run. Art to Art provide a door to door delivery service, advice on framing and how to hang the work in your home, so you can enjoy your artwork with confidence. If you receive the art and decide for whatever reason that it isn’t right for you, Art to Art has a refund policy that is fully disclosed on the website.

Stay ahead of the Australian art scene.

Subscribing to the Art to Art newsletter is a great place to start. If there is a brilliant new artist about to take off, Art to Art will know about it first. Therefore so will you. Imagine securing a key work before the rest of Australia catches on.

Art collecting is a deeply satisfying pastime and the astute buyer will buy art and establish a collection that appreciates in value. Whether you are just beginning to buy original art, or an experienced collector, Art of Art has the range to accommodate your needs and will make it a rewarding experience for you to buy art online.

Best Place to Buy Indigenous Art in Australia

You can find and buy indigenous art Australia wide at accessible prices from an online art gallery. The most exciting area to buy indigenous art is from the Utopian area of central Australia, 250km north east of Alice Springs. Utopia is an Aboriginal freehold property, handed back to the traditional owners, the Anmatyerre and Alyawaree people in 1975.



Here aboriginal painters produce their work outdoors, under a hot sun, at one with the country which they represent in their art. Collections of works from Utopian artists have been shown in England, Europe, Asia, USA and of course in every national gallery across Australia.

Each artist has a Dreamtime custodianship which maps the Australian continent, connecting Aboriginal people to each other and to the land. All Aboriginal paintings have an underlying narrative based on mythological creation stories referred to as Dreamings (or a Dreaming in the singular). Yam Dreaming, Possum Dreaming, Rain Dreaming, and Fire Dreaming are all stories that describe how things came to be as they are today at specific places in the landscape.

There is a large array of the imagery used in Indigenous paintings. These include concentric circles to represent people, or a campsite or waterhole. U-shapes can be the indentations left by a sitting figure. Tracks marks represent the various animals and also ancestral beings, either in straight or meandering lines. Boomerangs can be shown as arcs and short lines can be digging sticks or spears. Perhaps the most well-known aspect of Aboriginal art are dots which can show the topography of the artists’ country or homeland, as seen from above.



The Utopian women, as well as depicting their dreaming, also explore the sacred body marks used in dreamtime ceremonies in abstraction form. Utopian women artists include respected names such as Minnie Pwerle, Evelyn Pultara, Dorothy Napangardi, Dolly Mills Petyarre and Rosemary Bird Mpetyane.

The Utopian men model their canvas painting on the sacred geometric ceremonial paintings which were traditionally made on the ground. Now they use canvas to transfer the designs from the ephemeral to the tangible. Kudditji Kngwarreye, William King Jungala, Tommy Jones Kngwarrey, Walala Tjapaltjarri and Louis Pwerle are established and reputable male Utopian artists.

Utopian Aboriginal art is in great demand in Australia and overseas. You can find galleries in most capital cities but the easiest and best place to buy Indigenous art is from an online gallery. Art to Art is an online gallery that presents a range of accessibly priced works from a selection of reputable Utopian artists.



Here you will discover a diversity of works all in one convenient online store, shopping from the comfort of your own home. You will find some works for less than one thousand dollars and a large offering for less than five thousand dollars. Or if you after investment pieces that will add long term value to your collection you will find a respected selection of those as well.

You receive a certificate of authenticity with each painting and Art to Art will safely ship your purchase within Australian and overseas. They even provide a money back satisfaction guarantee. If you really can’t decide you can use their free Art Insitu service which uses a photo of your room to show you how a selection of works will actually look.

It is a wise decision to buy indigenous art. Australia is producing art that is captivating the world, and Indigenous art is leading the way. Art to Art really do understand what an online art enthusiast wants and make it very easy for you to buy indigenous art.

How To Choose Ideal Paintings for Your Home

The best range of paintings for sale and the easiest way to buy paintings online is with an Art Insitu service provided by online art gallery art to art.


Art Insitu allows you to cleverly see for yourself (with the aid of computer graphics) what art will look like in your home. You can compare pieces and even ask for suggestions from the Art to Art team. It’s a free service provided by Art to Art driven by the desire to have every customer be one hundred per cent confident with every choice.

Says Art to Art curator Philippa Demase, “Whether you are new to art or adding to your collection, our strength is in helping you find the right piece for you.”

“So many people don’t buy original paintings or art because they aren’t confident in choosing. So they end up at Ikea or Target buying plain generic pieces that they throw out a few years later. It’s such a waste of time and money.”

There is no doubt that beauty and aesthetics can have a profound impact on our mood. We purchase travel memento’s to trigger happy memories, take photographs and share them with our friends, start all kinds of collections (stamps, feathers, stones, books, thimbles, frogs…) because they hold some meaning to our lives which only we can explain.

Here are some quotes to help explain the magical place art holds in our lives:

Philosopher and myth expert Joseph Campbell said, “The object becomes aesthetically significant when it becomes metaphysically significant.”

Rainer Maria Rilke sums up the metaphysical with her quote, “The only journey is the one within.”

Francis Bacon states, “The job of the artist is always to deepen the mystery.”

Pablo Picasso then takes it a step further when he says, “You don’t make art, you find it.”

Perhaps it is this mystery of life and the quest to understand it that we feel when we consider a great painting or work of art. For you, the aesthetics transcend time and place in a way that only you completely understand. That is the joy of being an individual with your own unique tastes and experiences. If you aren’t yet sure on what kind of art is best for your individual tastes, then the Art Insitu service helps you to discover it.

Says Philippa, “When you choose art from the heart then you can’t go wrong. Finding a painting for your home that represents YOU is a very freeing experience and one that is fun to share. Even if you move home or redecorate your existing home, if you have purchased a painting or art work because you love it, then you will always find a spot for it.”


From a practical point of view, creating an art collection can be a financially sensible decision. Property appreciates in value every seven years. Likewise a well chosen art collection is an investment that can also appreciate. The good news is that with a service like the one provided by Art to Art, you don’t have to be an art critic to be able to choose the right pieces. Art to Art have analysed the growth potential of all their Australian and Indigenous artists and select works that represent smart buying in today’s market.

Finding one quality place to buy paintings online has been a challenge that is now solved with Art to Art online gallery. Here you can confidently find art and paintings for sale from emerging and reputable Australian artists, knowing that each piece is selected with care for authenticity and originality.

Original Vintage Posters from Australia’s Best Vintage Posters Gallery | Arttoart

One of the latest interior must haves are limited edition original vintage posters. Australia has definitely fallen for these chic, humorous and cosmopolitan iconic advertising posters. Online art gallery Art to Art is the best source of original vintage posters Australia wide and has a large collection available for a modest investment.


Vintage posters have a significant place in art history

The first modern posters were produced in the 1870’s when colour lithography allowed mass production. Advertising posters soon grew as a source of revenue for aspiring artists looking for steady income. By the 1890’s the technique was popular throughout Europe and poster art became well established, particularly in France, with the first major exhibition of poster art held in Paris in 1884.

Posters are arguably the first place that a provocative feminine image was used as an advertising ploy, therefore conceiving art as being of service to advertising. The streets of Paris in effect became public art galleries and everyone had their favourite poster artist.

Famous Vintage Poster Artists

The French graphic artist Bernard Villemot (1911-1989) developed iconic advertising images highly influenced by photography and Art Deco. He used sharp artistic vision, simple elegant lines and bold colours. By his death he was known as one of the last great poster artists and his works for Bally shoes, Contrex, Perrier and Orangina are still sought by collectors and art deco lovers.

Another French artist Jean Colin (1912-1982) first became known for social propaganda and cinema posters. From 1950 he produced advertising posters for Cinzano, Kiwi shoe polish, Marchal, Shell and many others. His works were well awarded for their humour and harmonious colouring and have a rightful place in any art collection.

Italian born Leonetto Cappiello (1875-1942) established his career in Paris as a caricaturist. He had no formal art training but produced more than 530 advertising posters throughout his career for clients like Cinzano, Campari, Maurin Quina, Pates Baroni Pasta, and La Victoria Coffee. He was the first poster artist to use bold figures which popped from black backgrounds and is often referred to as the father of modern innovative advertising.

Yet with so many cheaper copies now available why buy the original?

Well exhibited artist and art lecturer Anselm van Rood believes buying a copy is like choosing junk food over whole food. “As an artist, I spend my days striving to arrive at exactly the precise colour and colour-relationship of my vision.” He says copies are guaranteed to fade and reproductions cannot compare to the original in colour quality. Ultimately your pleasure will be short lived and your money wasted. “A postcard or poster of Van Gough will never compare to an original.”


An original vintage poster has an established market, making the purchase an investment that will appreciate in value. Once a cheap copy fades it will either end up in an Op shop or at the tip.

Vintage Posters as gifts

With an accessible price range of $500-$5,000 an original vintage poster makes a perfect group gift for a house warming, engagement or wedding present. Many vintage posters have a masculine flavour making them an ideal gift for the special man in your life. Art to Art provides an Art Insitu service that assists you to select the perfect vintage poster. “Australia loves original art”, says curator Philippa Demase. “We sell original vintage posters Australia wide and provide a money back satisfaction guarantee to ensure you will be completely happy with your purchase, we really want acquiring art to be exciting and accessible to all.”

Indigenous Art – New Art Movement In The World Today

Prior to 2008 no Aboriginal indigenous art painting had sold for more than $800,000. Then in May 2008 Emily Kame Kngwarreye’s Earth Creation fetched $1.056 million at auction. From there records continued to be made and Aboriginal Art has now gained immense popularity in Europe and the US. However art investors can still buy Australian indigenous art and find collectable artists in the $5,000 – $10,000 range from reputable online galleries such as Art to Art.

Indigenous art

According to Aboriginal belief, all life – Human, Animal, Bird and Fish is part of one vast unchanging network of relationships which can be traced to the Great Spirit ancestors of the Dreamtime.

Each artist has a Dreamtime custodianship which maps the Australian continent, connecting Aboriginal people to each other and to the land. All Aboriginal paintings have an underlying narrative based on mythological creation stories referred to as Dreaming’s (or a Dreaming in the singular). Yam Dreaming, Possum Dreaming, Rain Dreaming, and Fire Dreaming are all stories that describe how things came to be as they are today at specific places in the landscape.

“This is the significance of Aboriginal paintings they are, each and every one, an act of storytelling, which renews the world and reaffirms the power of traditional culture.” – Paddy Carroll Tjungurrayi

Early works were mostly done by men (but also some women), and used traditional symbols such as concentric circles, animal tracks and heavy dotted forms. Then by the 1990s, women such as Kngwarreye broke away from this stylistic precedent with bold acrylic paintings that forever broadening the definition of Aboriginal painting.

Acrylic paintings serve as a new form to tell the story of Aboriginal life. They represent a new context of interaction between indigenous and western societies. Through modern art the Aboriginal people are able to introduce and express their culture to the world.

Kudditji Kngwarreye (pronounced Kubbitji) is the brother of the late Emily Kame Kngwarreye. As an Anmatyerre Elder and custodian of many important Dreaming stories, his paintings accentuate the colour and form of the earth, landscape, sky and summer heat of his country and show the iconography of his ancestral totem, the Emu and emu waterholes and male ceremonial sites. In January 2007, Kudditji was included in the list of Australia’s 50 most collectible artists and declared one of the top 10 most collectible Aboriginal artists, based on future price growth potential.

Minnie Pwerle is one of Australia’s best known Indigenous artists. Her commercial art career began in her late 80’s (only ten years before her death), when she began painting bold and deeply mesmerising depictions of her Bush Melon Dreaming. She uses circular shapes to symbolise bush melon, bush tomato, northern wild orange and other bushfood. Another body of work uses free-flowing and parallel lines in a pendulous outline to depict the body painting designs used in women’s ceremonies. Minnie’s art is displayed in many public collections at National and State Art Galleries across Australia and formed the basis for a series of designer rugs.

Both Kudditji Kngwarreye and Minnie Pwerle have substantial bodies of collectable works. These are other collectable works by Indigenous artists are now available from online galleries like Art to Art.

Aboriginal art for sale

“I think they [the Australian aborigines] are more appreciative of people learning about their culture through the artwork.” Franchesca Cubillo, Curator Museum and Art Gallery of the Northern Territory in Darwin, Australia.

Ultimately art is to be enjoyed and appreciated. You can buy Australian indigenous art for that purpose or you collect indigenous art as an investment. Start with one piece that you love and go from there.