How To Buy Artwork Online in Australia?

Every day more people are discovering Original art and looking to buy artwork online. Online art gallery Art to Art is making it very easy to buy artwork online. Australia is wealthy in the offering of exceptional artists, range of mediums and diversity of choice.

In this interview curator Philippa Demase explains how Art to Art evolved from a hobby to a thriving online business.


“Love and appreciation of art and design has always been central to my life. I love the idea that art can be anything you want it to be as long as it inspires you. I always find it such fun to walk into a home and discover the art and have an experience of – Wow, I didn’t expect to see that but I love it!

My journey to loving Original Art began in the early 1990’s when I cofounded a creative graphic design agency called Paper Stone Scissors (PSS) in Melbourne with well-known clients such as Peter Alexander, Bloom Cosmetics, Chadstone Shopping Centre, Tupperware and The Body Shop. Art directing all their catalogues gave me the confidence to identify the right look and fit, a skill I now use when selecting artists and artworks.

As a hobby I continued to add to my own art collection and then my friends began to ask me for advice. Up very late one night emailing off suggestions, I started thinking that there had to be an easier way. I needed a ‘place’ where I could put all the artworks I liked, that my friends could go to and see if they liked them too? This was the early thinking behind Art to Art.

More than simply helping clients choose art I found I wanted to impart confidence in their own ability. That was how my Art Insitu© service evolved. I would request photos of a client’s blank wall, then use design software to drop in the artworks they liked (plus add a few of my own suggestions) and email it all back to them. Taking their time to decide in the comfort of their own home, how each piece worked amongst their furniture and at the correct scale, took away the guess work and stress, and really made it fun.


In some cases it can take weeks to find the right piece but when it happens it’s an amazing feeling. I’ve learnt from my clients that what is more important than a disconnected art ‘expert’ is a person who loves art and gets what they love, sometimes for reasons they can’t actually explain. The moment when I see in my client that the connection is felt is very special.

I love that Art to Art is helping people become better at defining their own art preferences. I find that many people don’t want to risk choosing the wrong artwork so instead don’t choose at all. For others galleries can appear too intimidating to enter and they don’t appear at all child friendly. Plus who has the time! That’s where Art to Art is perfect.

I think it’s important to keep discovering and presenting new Australian artists that can be overlooked by galleries. I am inspired to think that the perfect artwork for you may be just a few days away.”


Art to Art online gallery offers you an accessible place to buy artwork online Australia wide. Original Art embodies magic and fascination and will give you a lifetime of enjoyment. How you connect to art and how it connects to you is very individual and personal and that still translates when you browse and buy artwork online. Art offers a rich gift of expression that you can go on enjoying forever. There’s nothing quite like it.


Would You Like To Buy Art Online?

Art lovers are discovering that it’s fun to buy art online. Now you can buy original Australian art for your home by browsing the selection made available to you by an online art gallery.



The rise of the curated web store.

Personalised shopping from curated websites is becoming normal due to ease and simplicity. Think about the growth in popularity of sites like Etsy and Pinterest. Curated stores are interesting and they make buying fun again.

In a world where the amount of choices available can be overwhelming, being provided an authentic curated choice of the best art in Australia is a welcome relief.



Traditional retail art galleries are an environment that can be intimidating to the novice art collector, are not at all family friendly and due to limited space, only so many artists can be shown at one time. Then you, the consumer miss out on knowing what diversity in art is actually available.

Thankfully these are all problems solved by an online art gallery such as Art to Art. In this original art web store a growing range of established and emerging Australian artists are displayed side by side, allowing you to contrast and compare, browse and discover and ultimately select a piece you will be sure to love. The search engine of an online art gallery also allows you to search artworks by your budget – another bonus of buying art online.

When you buy original art online there is the convenience of seeing a range of styles available in the one place. In retail galleries you would have to go to one venue for photographs, another place for Aboriginal art, and another gallery to see some abstract acrylic canvases. Who has the time?

Art to Art makes choosing art so easy.

Now you can choose a photograph, a limited edition print, an original vintage poster and a painting all from the one store. You have the peace of mind that each artist has been carefully hand selected to meet the high level criteria of the collection.



Art is created to be enjoyed and Art to Art are inviting you to fall in love with easily accessible original art. The Art Insitu© service helps you compare a selection of works and how they will actually look on your wall, with your furnishings and colour scheme. You simply supply a photo of your room and Art to Art will do the rest.

To provide you with peace of mind, each artwork on display is accompanied with a Certificate of Authenticity as being an original piece or a quality print from a limited edition run. Art to Art provide a door to door delivery service, advice on framing and how to hang the work in your home, so you can enjoy your artwork with confidence. If you receive the art and decide for whatever reason that it isn’t right for you, Art to Art has a refund policy that is fully disclosed on the website.

Stay ahead of the Australian art scene.

Subscribing to the Art to Art newsletter is a great place to start. If there is a brilliant new artist about to take off, Art to Art will know about it first. Therefore so will you. Imagine securing a key work before the rest of Australia catches on.

Art collecting is a deeply satisfying pastime and the astute buyer will buy art and establish a collection that appreciates in value. Whether you are just beginning to buy original art, or an experienced collector, Art of Art has the range to accommodate your needs and will make it a rewarding experience for you to buy art online.

Best Place to Buy Indigenous Art in Australia

You can find and buy indigenous art Australia wide at accessible prices from an online art gallery. The most exciting area to buy indigenous art is from the Utopian area of central Australia, 250km north east of Alice Springs. Utopia is an Aboriginal freehold property, handed back to the traditional owners, the Anmatyerre and Alyawaree people in 1975.



Here aboriginal painters produce their work outdoors, under a hot sun, at one with the country which they represent in their art. Collections of works from Utopian artists have been shown in England, Europe, Asia, USA and of course in every national gallery across Australia.

Each artist has a Dreamtime custodianship which maps the Australian continent, connecting Aboriginal people to each other and to the land. All Aboriginal paintings have an underlying narrative based on mythological creation stories referred to as Dreamings (or a Dreaming in the singular). Yam Dreaming, Possum Dreaming, Rain Dreaming, and Fire Dreaming are all stories that describe how things came to be as they are today at specific places in the landscape.

There is a large array of the imagery used in Indigenous paintings. These include concentric circles to represent people, or a campsite or waterhole. U-shapes can be the indentations left by a sitting figure. Tracks marks represent the various animals and also ancestral beings, either in straight or meandering lines. Boomerangs can be shown as arcs and short lines can be digging sticks or spears. Perhaps the most well-known aspect of Aboriginal art are dots which can show the topography of the artists’ country or homeland, as seen from above.



The Utopian women, as well as depicting their dreaming, also explore the sacred body marks used in dreamtime ceremonies in abstraction form. Utopian women artists include respected names such as Minnie Pwerle, Evelyn Pultara, Dorothy Napangardi, Dolly Mills Petyarre and Rosemary Bird Mpetyane.

The Utopian men model their canvas painting on the sacred geometric ceremonial paintings which were traditionally made on the ground. Now they use canvas to transfer the designs from the ephemeral to the tangible. Kudditji Kngwarreye, William King Jungala, Tommy Jones Kngwarrey, Walala Tjapaltjarri and Louis Pwerle are established and reputable male Utopian artists.

Utopian Aboriginal art is in great demand in Australia and overseas. You can find galleries in most capital cities but the easiest and best place to buy Indigenous art is from an online gallery. Art to Art is an online gallery that presents a range of accessibly priced works from a selection of reputable Utopian artists.



Here you will discover a diversity of works all in one convenient online store, shopping from the comfort of your own home. You will find some works for less than one thousand dollars and a large offering for less than five thousand dollars. Or if you after investment pieces that will add long term value to your collection you will find a respected selection of those as well.

You receive a certificate of authenticity with each painting and Art to Art will safely ship your purchase within Australian and overseas. They even provide a money back satisfaction guarantee. If you really can’t decide you can use their free Art Insitu service which uses a photo of your room to show you how a selection of works will actually look.

It is a wise decision to buy indigenous art. Australia is producing art that is captivating the world, and Indigenous art is leading the way. Art to Art really do understand what an online art enthusiast wants and make it very easy for you to buy indigenous art.