One of the latest interior must haves are limited edition original vintage posters. Australia has definitely fallen for these chic, humorous and cosmopolitan iconic advertising posters. Online art gallery Art to Art is the best source of original vintage posters Australia wide and has a large collection available for a modest investment.
Vintage posters have a significant place in art history
The first modern posters were produced in the 1870’s when colour lithography allowed mass production. Advertising posters soon grew as a source of revenue for aspiring artists looking for steady income. By the 1890’s the technique was popular throughout Europe and poster art became well established, particularly in France, with the first major exhibition of poster art held in Paris in 1884.
Posters are arguably the first place that a provocative feminine image was used as an advertising ploy, therefore conceiving art as being of service to advertising. The streets of Paris in effect became public art galleries and everyone had their favourite poster artist.
Famous Vintage Poster Artists
The French graphic artist Bernard Villemot (1911-1989) developed iconic advertising images highly influenced by photography and Art Deco. He used sharp artistic vision, simple elegant lines and bold colours. By his death he was known as one of the last great poster artists and his works for Bally shoes, Contrex, Perrier and Orangina are still sought by collectors and art deco lovers.
Another French artist Jean Colin (1912-1982) first became known for social propaganda and cinema posters. From 1950 he produced advertising posters for Cinzano, Kiwi shoe polish, Marchal, Shell and many others. His works were well awarded for their humour and harmonious colouring and have a rightful place in any art collection.
Italian born Leonetto Cappiello (1875-1942) established his career in Paris as a caricaturist. He had no formal art training but produced more than 530 advertising posters throughout his career for clients like Cinzano, Campari, Maurin Quina, Pates Baroni Pasta, and La Victoria Coffee. He was the first poster artist to use bold figures which popped from black backgrounds and is often referred to as the father of modern innovative advertising.
Yet with so many cheaper copies now available why buy the original?
Well exhibited artist and art lecturer Anselm van Rood believes buying a copy is like choosing junk food over whole food. “As an artist, I spend my days striving to arrive at exactly the precise colour and colour-relationship of my vision.” He says copies are guaranteed to fade and reproductions cannot compare to the original in colour quality. Ultimately your pleasure will be short lived and your money wasted. “A postcard or poster of Van Gough will never compare to an original.”
An original vintage poster has an established market, making the purchase an investment that will appreciate in value. Once a cheap copy fades it will either end up in an Op shop or at the tip.
Vintage Posters as gifts
With an accessible price range of $500-$5,000 an original vintage poster makes a perfect group gift for a house warming, engagement or wedding present. Many vintage posters have a masculine flavour making them an ideal gift for the special man in your life. Art to Art provides an Art Insitu service that assists you to select the perfect vintage poster. “Australia loves original art”, says curator Philippa Demase. “We sell original vintage posters Australia wide and provide a money back satisfaction guarantee to ensure you will be completely happy with your purchase, we really want acquiring art to be exciting and accessible to all.”